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Heralding the dawn of a new era. With its new P.RIDE, the first product equipped with wireless partner activation as standard, the avalanche airbag market leader ABS is addressing a functional gap affecting avalanche airbags: studies show that 20 percent of airbags are not activated in an avalanche, mainly as a result of failure to pull the handle. The ABS P.RIDE is the first avalanche airbag to address this safety issue by actively helping prevent the user's own burial as well as that of his or her companions...
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What began with a Bavarian forest ranger's accidental discovery in the 1970s became an innovative but initially neglected niche product. Through decades of development work, practical experience and system optimization, the avalanche airbag has now established itself as an integral part of emergency equipment for freeriders and ski-tourers.
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From the winter of 2014/15, market leader ABS' tried-and-tested dual airbag system, that has already helped to prevent the burial of hundreds of people caught up in avalanches, will be integrated in four models from the backpack pioneer Deuter and two backpacks from the outdoor professional Vaude. Boosting the ranks of a list of "ABS Inside Partners" that reads like a 'Who's Who' of the industry: with Bergans, Dakine, Haglöfs, Ortovox, Salewa and The North Face already offering their own ABS backpacks this year.
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ABS PROTECTION GMBH
c/o Michael Vogt
Gundelindenstr. 2
D-80805 München
Germany
Tel.: +49 89 898789 11
Fax: +49 89 898789 60
www.abs-airbag.com facebook.com/ABSairbag vogt@abs-airbag.com
superneo communication GmbH
Carolin Ly-Ky
Lerchenfeldstr. 16
80538 Munich
Germany
Phone.: +49 (0)89 215401990
